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Order a taxi
100% official taxis, licensed by the Wilayas

The official taxi, one tap away.

Order a taxi from your phone, wherever you are in Morocco. Fare shown before you get in, identified professional drivers, pay by cash or mobile.

Free app · iOS and Android

What makes Roby unique

The only network built on real taxis, not ride-hailing cars

Where other apps run private drivers, Roby works exclusively with the Kingdom's official taxis: professionals licensed by the Wilayas, holding a trust permit and a professional card.

  • Drivers identified and authorized by the Wilaya
  • Fares based on the official meter, plus a transparent service fee
  • You are insured throughout the ride
  • A strong commitment: valuing the taxi driver's work
Row of petit taxis in Marrakech
The Roby promise

Six reasons to never hail a taxi again

Fair

A Roby taxi is free, independent and insured. The driver is paid for every completed ride, with no lock-in.

Practical

Fare shown upfront and confirmed by the driver, your choice of payment, multi-taxi ordering, shared WiFi for visitors.

Fast

Built-in navigation and deep knowledge of the city: your driver saves you time on every trip.

Everywhere

Whatever city you're in, order a taxi from your phone and wait for it right where you are.

Professional

Drivers identified and authorized by the Wilaya, with a trust permit and a professional card. You're insured during the ride.

Transparent

As soon as you confirm your destination, the fare appears: official meter plus service fee, in line with Wilaya rules.

+15,600
registered taxis
1,456,678
downloads
5
cities covered
How it works

The taxi finally has its app

Spot the taxis around you at a glance and order yours in one tap.

Roby app screen: Spot the taxis around you Roby app screen: Say where you're going Roby app screen: Confirm the drop-off point Roby app screen: Set the pick-up point Roby app screen: Choose your taxi Roby app screen: Travel together Roby app screen: A driver accepts your ride Roby app screen: Track your taxi Roby app screen: Pay your way Roby app screen: Rate your driver
  1. Spot the taxis around you

    Official taxis near you appear live on the map, with how many are in your area.

  2. Say where you're going

    Type an address or pick an airport, a station or one of your saved addresses in one tap.

  3. Confirm the drop-off point

    Adjust the pin on the map: your driver drops you off right there.

  4. Set the pick-up point

    Move the pin on the map: your driver meets you right there.

  5. Choose your taxi

    Small taxi, big taxi or parcel delivery: the fare is shown before you order.

  6. Travel together

    Up to 6 passengers in a big taxi for long trips, at a fare shown before you order.

  7. A driver accepts your ride

    You are notified as soon as a driver accepts. Call or message them straight from the app.

  8. Track your taxi

    Driver's name, rating and arrival time: you follow the ride live on the map.

  9. Pay your way

    Cash or mobile, even without network coverage thanks to offline payment, plus a tip in one tap.

  10. Rate your driver

    Your feedback matters: rate the ride and help us improve the service every day.

A hand holding a smartphone with an I love Roby sticker
Roby du Cœur

The taxi with a heart

Roby also has a solidarity arm: Roby du Cœur. Because valuing the women and men who drive taxis also means standing by those in need.

Discover Roby du Cœur

Your next taxi is already close by

Order your official taxi online, fare shown before you get in, nothing to install.

Order a taxi

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